Trust and credibility are one of the most important factors in the pursuit of success for any business organization or brand. No brands can have a high volume of sales if they don’t have a high credibility in the minds of their target audience. By being present on a platform like wikipedia, whose credibility is already high impacts the business organization’s or brand’s credibility in a positive way. To make a wikipedia page and become visible on a platform that already has a good credibility the chances of the brand’s credibility increasing also goes up considerably. What other ways are there for increasing a brand’s credibility?